Google Ad Manager recently launched a great new format for publishers to use on mobile and desktop traffic !
Interstitials are now available to all our publishers!
Web Interstitials are triggered by user-initiated page navigation. That means that when a user navigates from one page to another on your website, a interstitial banner will appear between pages, be it on mobile or desktop navigation.
With this format you can expect :
- Much higher ecpms !
- Higher viewability
- Higher CTR
- Higher Revenue
Our first publishers have seen ecpms 5 to 10 times higher for this format !
To maintain a user friendly experience while navigating your site, this format is frequency capped to once/user/hour.
So you can improve your revenue without affecting user experience.
Below are examples of this new format on mobile and desktop
If you are interested in testing out this new format, feel free to reach out to your account manager !!